As Executive Creative Director, I was tasked with elevating MOD Pizza’s brand presence while maintaining the company’s core values of individuality, community, and social impact. My primary focus was on experiential design, visual branding, and creative storytelling across nearly 300 unique stores, my team designed over 30 months. MOD Pizza was opening a new location every 4 days, propelling them to be the fastest-growing QSR in the U.S. for five consecutive years.
MOD Pizza was growing fast. Hundreds of stores. New markets. New people. The challenge wasn’t just consistency. It was keeping the soul of the brand alive as it scaled. MOD had built its culture around second-chance hiring. People coming out of prison, drug and alcohol rehab, homelessness, and individuals with IDD. The mission mattered deeply, but we also knew something important: if you only talk about the mission, people forget the pizza.So instead of making another polished brand video, I hit the road. I traveled 9,300 miles across the U.S. in a motorhome over the course of a month, filming the real stories of the people behind MOD. Not actors. Not scripts. Just honest conversations with extraordinary humans rebuilding their lives one shift at a time.

The result became a 16-minute documentary, which was later broken into individual films and shared across social media, allowing each story to stand on its own. This is the kind of work I live for. Telling stories that matter in ways people can’t scroll past or forget.